We were asked to design and implement a new trend-led concept to launch Simply Be and Jacamo as a major competitor in the UK high street fashion industry.
Simply Be and Jacamo have quickly become established as trusted brands in the plus-size market. They aim to deliver catwalk-inspired trends and accessible fashion in the UK and international markets. Branching out from a mail-order company to physical stores in the UK in 2010, Simply Be and Jacamo set out to open their flagship store in Oxford Street in 2014. This new concept was created by Barber and rolled out onto several sites throughout the UK in major city centers with more sites to follow in the near future.
If you follow fashion, you will already probably have seen some of the collection previews; treat these “first look” releases as a personal shopping experience. Choose a few pieces that you think suit you that you can focus on. When the collection opens (either in-store or online), it can be chaos, and it will likely be a bit of a free-for-all as everyone makes a beeline towards the same merchandise. If you are shopping online, expect the site to be slow. Remember when Target’s website crashed when they did that collaboration with Missoni? Yeah, so do I. I helped cause it.
If online shopping is more your speed, don’t wait until the last minute to try to log on (see above story about the Target/Missoni collaboration). Make sure that you have access to the store’s website, that you have created an account, and can log in. Hang about browsing for about 30 minutes before the collection is supposed to go live to ensure that there are no bugs in your account or that you don’t have to wait in a queue in order to access the site if it’s really popular.
Simply Be & Jacamo Capsule Collection Pointer No. 3 – don’t be tempted to buy something that you wouldn’t normally buy or wear
While nobody understands the thrill of getting a coveted designer piece of clothing better than I, getting your hands on a rare piece that you will probably never wear is still not as good a deal as leaving it on the shelf. In other words, do not be tempted to purchase something simply because it’s there. If it’s not your style, you are likely never going to wear it. Save your money for something that you will actually wear.